PureMagic Carwash

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Visual Voice worked with 3 Minute Magic Carwash to create a comprehensive marketing strategy and rebrand the company as PureMagic Carwash with a new system of logos, signage, marketing materials, social media advertising, as well as high-level radio and television production. The PureMagic advertising branding efforts and creative campaign seeks to connect with the consumer emotionally and received an unprecedented response from the target audience through social media outlets and word of mouth, setting them apart from the competitor.

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Filter By: ALL Identity & Branding Web & Interactive Print Broadcast Digital Marketing
What we did: Marketing Strategy, Branding, Identity, Social Media, Website, Billboard, Television, Radio, Media Placement, Print Ads, Brochures, Signage, Geofenceing, Geotagging

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Industry: Retail
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Work Size: 2
Work Position: 2
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Industry Color: #08325E
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Results
Created a billboard texting campaign that generated over 10,000 new contacts in less than 6 months.
Increased seasonal gift card sales through both a traditional and social media campaign two consecutive years, increasing sales over 100% each year.
Created a television ad that generated tremendous chatter on social media, building this company's brand new name in the marketplace.
BACK TO OUR WORK

Broadcast|Television Production

Broadcast|Television Production

Broadcast|Television Production

Broadcast|Television Production

Visual Voice wrote, produced, and co-directed this emotionally compelling local PureMagic television ad in partnership with Loch & Key Productions. It aired in the 2016 World Series, as well as the Super Bowl in local markets, and the spot received tremendous positive feedback through social media. This commercial is credited by the owner as the turning point for cementing the new PureMagic brand in the Knoxville market.
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WHAT WE DID:

Web and Interactive|Websites

Web and Interactive|Websites

Web and Interactive|Websites

Web and Interactive|Websites

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WHAT WE DID:

Identity/Branding|Comprehensive

Identity/Branding|Comprehensive

Identity/Branding|Comprehensive

Identity/Branding|Comprehensive

Since 2005, 3 Minute Magic Carwash led the industry in the Greater Knoxville market bringing the first 3 Minute, $3 dollar wash to the area. As they expanded the business, competitors began copying the name, pricing, and look of this market leader, causing detrimental brand confusion for the company. Visual Voice was called upon to create a new brand identity and map out a long-term marketing strategy, creating a plan to differentiate the carwash among its competitors. The results? Pure magic.
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WHAT WE DID:

Print|Billboards

Print|Billboards

Print|Billboards

Print|Billboards

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WHAT WE DID:

Broadcast|Radio Production

Visual Voice produces radio ads for PureMagic Carwash for every season. During football season, the PureMagic Condredge Holloway spot airs promoting a sense of nostalgia for Tennessee football fans, further building the local identity of PureMagic Carwash.

Broadcast|Radio Production

Broadcast|Radio Production

Broadcast|Radio Production

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WHAT WE DID:

Marketing|Social Media Marketing

PureMagic Dog Days Social Media Campaign - Visual Voice works with PureMagic Carwash to strategize and create social media plans that engage the target audience. We have created messaging, graphics, and strategy for multiple promotional campaigns, including a rebranding campaign, holiday promotions, and event promotions like the one below. This “Dog Days of Summer” campaign was created to build awareness that PureMagic Carwash is a pet-friendly location. A free carwash was given to everyone who brought in their pet on the designated day and money was raised for local animal shelters. We created 6 posts that generated a reach of 17,000 over a two week period. It gained 2632 post engagements, 200 shares, and drove a lot of new business to the carwash to redeem the coupon and bring in their pets.

Marketing|Social Media Marketing

Marketing|Social Media Marketing

Marketing|Social Media Marketing

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WHAT WE DID: