Nantucket Regional Transit Authority

|
The WAVE provides island-wide bus service to charming Nantucket, Massachusetts. Visual Voice broke out our watercolor brushes to help the NRTA increase transit with an illustrated ad campaign for newspapers, magazines, and web.

|
What we did: ILLUSTRATION, PRINT ADVERTISING, WEB ADVERTISING

Projects

Select a project below to view each case study.
Filter By Topic: All
SEE MORE
SEE MORE
All
STAY UP TO DATE

Industry: Government
Home Size: 0
Home Position:
Work Size: 2
Work Position: 18
BG Color 1: #d2b72a
Font Color 1: #fff
BG Color 2: #66c1ae
Font Color 2: #fff
Industry Color: #1098c3
Thumbnail Photo Work:
Thumbnail Photo Home:
Results
NRTA ran the ads across newspaper, magazine, and online media.
Created awareness of The WAVE Fast Ferry Connector, a free service for ticketed ferry passengers connecting the ferry docks to the town's park and ride lot.
The series won an ADDY award for illustration.
BACK TO OUR WORK

not-set|

not-set|

not-set|

not-set|

WHAT WE DID:

Print|Posters

Using reference photos and text provided by NRTA, Visual Voice sketched a half-page layout and made alterations based on the client's feedback. For the final illustration, a watercolor style was chosen for a scene depicting the unique charm of Nantucket island.

Print|Posters

Print|Posters

Print|Posters

WHAT WE DID:

not-set|

not-set|

not-set|

not-set|

WHAT WE DID:

Print|Posters

Print|Posters

Print|Posters

Print|Posters

Smaller quarter-page ads pulled vignettes from the main illustration and focused on various demographics who might take advantage of The WAVE Fast Ferry Connector.

WHAT WE DID: