Maryville Scots

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Over the decades, Maryville College athletics used many different mascots to represent the Scots, including a less-than-intimidating Scottish Terrier. Visual Voice was hired to rebrand the athletic department with a family of logos blending historic tradition with contemporary style. The “Power M” and a tough new mascot were illustrated to launch the Scots tradition into a bold new era of competition.

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What we did: Athletic Identity

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Industry: Education
Home Size: 0
Home Position:
Work Size: 1
Work Position: 4.1
BG Color 1: #440f26
Font Color 1: #fff
BG Color 2: #7e1b34
Font Color 2: #fff
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Results
Generated a significant spike in website and social media traffic.
Contributed to an all-time high in student athlete enrollment.
Imitation is the sincerest form of flattery: numerous schools have sought to use the logo for their own athletic programs.
BACK TO OUR WORK

Identity/Branding|Logos

Identity/Branding|Logos

Identity/Branding|Logos

Identity/Branding|Logos

WHAT WE DID:

Identity/Branding|Logos

Identity/Branding|Logos

Identity/Branding|Logos

Identity/Branding|Logos

WHAT WE DID:

Identity/Branding|Stationery Packages

Identity/Branding|Stationery Packages

Identity/Branding|Stationery Packages

Identity/Branding|Stationery Packages

These are examples of how the logos have been implemented (basketball, baseball and football are pictured, but a variety of other athletic departments have implemented the logos as well).

WHAT WE DID: