Visual Voice created a tagline that emotionally connects with caretakers of homebound patients by utilizing nostalgia and the comfort of home. This concept was consistently used throughout the website to differentiate it from other medical practices, and to convey a sense of history and a feeling of “home.” It clearly shows the “Then/Now” concept on every page, creating a fun, nostalgic, and professional overall tone.

Visual Voice worked closely with HouseCall to create a comprehensive, strategic marketing plan. In this plan, we provided a company analysis, SWOT analysis, campaign objectives, a media and creative strategy, as well as creative concepts for the campaign with the goal of creating a cohesive look and feel for HouseCall with friendly and relatable messaging.