STAY DRY CAMPAIGN

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The Boating Under the Influence/Stay Dry campaign was initiated by the Blount County Community Health Initiative to communicate the dangers of operating a boat while under the influence. Visual Voice created a campaign that included a logo, poster, infographic flyer, social media ads and an animation that was displayed in local convenience stores.

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Filter By: ALL Identity & Branding Web & Interactive Print Broadcast Digital Marketing
What we did: Logo, Poster, Infographic Flyer, Social Media Ads, Animation

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Work Position: 8.3
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Font Color 1: #fff
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Results
Established a disruptive information campaign with striking, sobering visuals.
Created eye-opening awareness of the dangers of boating under the influence.
Saturated the market with compelling messaging via print, social media, and television.
BACK TO OUR WORK

Identity/Branding|Logos

The Stay Dry logo uses skull imagery as a reference to both boating and danger. The term, "Stay Dry" has double meaning and the bottles that comprise the skull's teeth not only create interest, but they also create a connection between boating and alcohol.

Identity/Branding|Logos

Identity/Branding|Logos

Identity/Branding|Logos

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WHAT WE DID:

Print|Flyers

The Stay Dry infographic flyer presents dry information in a creative, fun and interesting manner, which is meant to increase attention and improve results.

Print|Flyers

Print|Flyers

Print|Flyers

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WHAT WE DID:

Broadcast|Video Production

Broadcast|Video Production

Broadcast|Video Production

Broadcast|Video Production

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WHAT WE DID: