SASSAFRAS DOES THE DERBY

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Sassafras Does the Derby is an annual fundraising event hosted by the Community Health Initiative. All proceeds from the event go towards helping cancer patients and their families who are struggling with finances during diagnosis and treatment. Visual Voice assists with creating an overall consistent vintage, fun, yet sophisticated look each year.

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What we did: Logo, Print, Social Media, Event Materials, Digital Advertising

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Work Position: 8.2
BG Color 1: #90a941
Font Color 1: #fff
BG Color 2: #48581f
Font Color 2: #fff
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Results
Positioned Sassafras Does the Derby as a highly appealing and tasteful fundraiser.
Inspired increased anticipation and attendance for what is a now an annual event.
Raised significant funds to aid families walking through cancer diagnosis and treatment.
BACK TO OUR WORK

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The fun and sophisticated invitations (pictured below) started with concept sketches (above) and target the professional community in East Tennessee inviting them to celebrate the Kentucky Derby and support cancer patients and their families struggling with finances. Each year Visual Voice creates a new design and applies that look to collateral that promotes the event.
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WHAT WE DID:

Print|Event Materials

Print|Event Materials

Print|Event Materials

Print|Event Materials

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WHAT WE DID:

Print|Posters

Print|Posters

Print|Posters

Print|Posters

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WHAT WE DID:

Print|Event Materials

Print|Event Materials

Print|Event Materials

Print|Event Materials

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WHAT WE DID:

Print|Event Materials

Print|Event Materials

Print|Event Materials

Print|Event Materials

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WHAT WE DID: