CITY OF MARYVILLE

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Nestled in the foothills of the Great Smoky Mountains is one of Forbes' 25 Best Places to Retire: Maryville, Tennessee. Visual Voice was beyond honored to design the identity for the city we call home.

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Filter By: ALL Identity & Branding Web & Interactive Print Broadcast Digital Marketing
What we did: Logo, Newspaper Ads, Event Materials

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Industry: Government
Home Size: 0
Home Position:
Work Size: 1
Work Position: 11
BG Color 1: #c23530
Font Color 1: #fff
BG Color 2: #808080
Font Color 2: #FFFFFF
Industry Color: #000
Thumbnail Photo Work:
Thumbnail Photo Home:
Results
The logo and commemorative brochure won gold ADDY awards.
The logo was recognized as one of the best municipal logos in America by 3CMA in 2004.
The brand continues to serve the City well after 15 years.
BACK TO OUR WORK

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WHAT WE DID:

Identity/Branding|Logos

Identity/Branding|Logos

Identity/Branding|Logos

Identity/Branding|Logos

BEHIND THE LOGO: Working with a committee of City leaders, Visual Voice presented a concept that worked the initials C and M into a key shape — an homage to the age-old notion of a “key to the City.” Paired with the tagline “People are the Key,” the brand communicates that the City's proud spirit is a byproduct of its citizens' contributions.
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WHAT WE DID:

Print|Product Sheets

Print|Product Sheets

Print|Product Sheets

Brand Implementation: Visual Voice created official branding standards to ensure the consistent implementation of the logo, typography, and color scheme to every visual application, including stationery, apparel, signage, streetlight banners, and vehicles.

Print|Product Sheets

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WHAT WE DID:

Print|Brochures

Print|Brochures

Print|Brochures

Print|Brochures

Municipal Center Commemorative Brochure: In 2005, The City of Maryville commissioned Visual Voice to design a brochure commemorating the unveiling of its grand new Municipal Center. Recipients were invited to participate in their own, personal “ribbon-cutting” by breaking the red ribbon and the silver, foil-stamped logo sticker that bound the brochure.
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WHAT WE DID:

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WHAT WE DID: