Cades Cove Cellars

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Cades Cove Cellars voice and overall brand expresses the beautiful landscape and culture of the Great Smoky Mountains National Park with a touch of elegance – rustic, yet sophisticated, visually separating it from competitors on the shelf.

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Filter By: ALL Identity & Branding Web & Interactive Print Broadcast Digital Marketing
What we did: Logo, Website, Packaging

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Industry: Retail
Home Size: 0
Home Position:
Work Size: 1
Work Position: 1
BG Color 1: #822830
Font Color 1: #FFF
BG Color 2: #284559
Font Color 2: #FFF
Industry Color: #ECEB39
Thumbnail Photo Work:
Thumbnail Photo Home:
Results
Winner of the prestigious International Wine Label of the Year award and multiple Gold ADDY awards.
“We are proud to have a brand that stands head-to-head with anyone in the wine community. It's a pleasure to hear customers say, ‘Wait, look, did you see the bear's nose? I love it!'”. — Bill Birkholz, Owner
Ownership reports that the logo directly contributes to 15% of all sales and a return business rate of 50%. Roughly 1 in 4 customers comment on the logo.
BACK TO OUR WORK

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WHAT WE DID:

Identity/Branding|Stationery Packages

Identity/Branding|Stationery Packages

Identity/Branding|Stationery Packages

Visual Voice created a color-coding system to distinguish the variety of flavors from one another. This keeps the customer from picking up the wrong bottle, but it also creates a unified eye-catching display that vibrantly stands out on the shelf. The message in this bottle? Increased awareness, sales, and profitability.

Identity/Branding|Stationery Packages

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WHAT WE DID:

Web and Interactive|Websites

Web and Interactive|Websites

Web and Interactive|Websites

Web and Interactive|Websites

This website tells the story of more than just a product, but a family and a company vision brought to life. Every page contains consistent primary navigation, as well as page specific navigation, creating a user-friendly platform. The site also features a page of wines where customers can view all the varieties and personalities of each. So, what's your flavor? Theirs tastes a little like success.
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WHAT WE DID:

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WHAT WE DID: