A lot of work goes into crafting a tagline. This specific tagline was created for AMENSupport because it is simple, ties in their peacock logo, and represents empowerment, when daily life is difficult for the patients they are targeting. In addition, it provides an inspirational tone, commanding MEN patients to soar. It also works as a double entendre, because it speaks to the physical aspect of a peacock flying in addition to the empowerment aspect of the idiom itself.