Alcoa 100th year logo on aluminum cans (on blue background)
ALCOA CENTENNIAL ANNIVERSARY LOGO

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Centennial anniversaries don't come around every day. Visual Voice was proud to celebrate 100 years of the Aluminum Company of America's Tennessee Operations in style.

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What we did: Billboards, Newspaper Ads, Web Graphics

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Work Position: 17.2
BG Color 1: #0d1842
Font Color 1: #fff
BG Color 2: #87d0de
Font Color 2: #0d1842
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Results
The logo became the official face of Alcoa, TN Operations' centennial anniversary celebration.
The logo appeared in every medium including print, web, and packaging.
Alcoa donated purified drinking water featuring the commemorative logo to events and charities throughout the centennial anniversary year.
BACK TO OUR WORK

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WHAT WE DID:

Identity/Branding|Logos

After a variety of concepts were explored, the final commemorative logo solution immortalized the company's iconic cold mill tower as an illustrated numeral one.

Identity/Branding|Logos

Identity/Branding|Logos

Identity/Branding|Logos

WHAT WE DID:

Identity/Branding|Packaging

Identity/Branding|Packaging

Identity/Branding|Packaging

Identity/Branding|Packaging

Visual Voice created a series of package designs for Alcoa's canned, purified drinking water known as Blue Mist. The commemorative cans were distributed to the East Tennessee community throughout the centennial anniversary year.

WHAT WE DID: